Thu Nov 22, 2012 @ 8:22 AM
I ran across an excellent whitepaper recently. It was published a few years ago, but since it has nothing to do with technology, its content is very relevant.
In an article titled Common Pitfalls in Dashboard Design, Stephen Few outlines 13 points to be mindful of when designing dashboards. In his own words: "Knowing what to avoid isn’t everything, but it’s a
The list of items to look out for is:
Exceeding the boundaries of a single screen 2.
Supplying inadequate context for the data 3.
Displaying excessive detail or precision 4.
Expressing measures indirectly 5. Choosing
inappropriate media of display 6.
Introducing meaningless variety 7. Using
poorly designed display media 8. Encoding
quantitative data inaccurately 9.
Arranging the data poorly 10. Ineﬀectively
highlighting what’s important 11. Cluttering the
screen with useless decoration 12. Misusing or
overusing color 13. Designing an
unappealing visual display
From my experience with ComponentArt's Professional Services team, I can concur that a lot of these issues are common, especially for people or organizations trying to visualize their data for the first time.
Experience tells me that the key is to know who your target audience is. At the risk of sounding like a lazy middle manager trying to solving the problem without getting his hands dirty, I point you to another good article, Usable yet Useless: Why Every Business Needs Product Discovery.
Knowing your target audience, and what they need to see or what actions they need to perform will help you immensely with making the dashboard a success in its first iteration. And if that wish list becomes too long, then the key is to prioritize properly - make the most important data easily visible and the most common actions or filters obvious and accessible with the least number of clicks.
The good news is that just working with ComponentArt's Data Visualization controls will help you eliminate some of the items in the list above. And if you're still having trouble nailing the perfect look and feel, our Professional Services team can definitely help with advice.
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